Training
To learn how to work with the system, we suggest signing up for a webinar from Brand Analytics experts or studying the system yourself — using our educational materials.
System introduction and getting started
Brand Analytics – system video tour
Short video tour will introduce you to the basic features of the system and the tasks it helps to solve.
Mass media monitoring in Brand Analytics
This video tour shows key features of the system regarding mass media monitoring and analysis.
How to create a topic for socmedia monitoring
Step-by-step guide to the creation of the perfect topic for monitoring. Including instructions on keywords, explanation of query language operators and other settings.
How to create a topic for mass media monitoring
Step-by-step guide to the creation of a topic for mass media monitoring, including instructions on search query and other settings for a perfect topic.
How to create a topic for monitoring of the key authors
Video instructions on how to receive important posts and publications without a direct mention of the object of monitoring.
How to prepare your account for work. Quick tuning and data clarification.
We show how to tune the system according to your needs, choose additional minus-word and efficiently use spam filters and exclude unwanted authors and irrelevant sources.
Basic tasks solution
How to find your target audience and determine their interests
In this video we show how to reveal your audience's interests while analysing the sources where your brand is mentioned.
How to find key opinion leaders
Learn how to find key opinion leaders and relevant influencers in your specific field.
How to evaluate collaboration with an influencer
Step-by-step guide on how to conduct a quantity and quality analysis of the collabotation with an influencer.
How can HR use social media analysis
Learn how to use social media analysis for HR branding, headhunting, recruiting and employer review monitoring.
How to automate client service in social media
Learn how Brand Analytics helps to reduce client service workload in social media by 30-60%.
How to conduct competitors analysis
Learn how to compare your brands` and competitors` share of voice, target audiences and geographic presence, find growth opportunities and develop benchmarks for communications.
How to find insights
Learn about tools which help to find new ideas and approaches to communication with your audience, understand the pains and needs of your clients, find insights and understand how to use them efficiently.
Social media-based product analysis
Learn how to automate social media-based opinion retrieval for product analysis and how is it done in a large bank.
System features
Setting up notifications
Learn how to set up common notifications for PR, marketing and client service.
How to create and use automatic tags efficiently
Learn about tags, a useful tool for categorisation of mentions according to specific topics.
Users and access rights management
Learn how to manage users and their rights according to their roles.
How to create and use personal filters
Learn how to use a unique system feature which allows getting a report on a specific topic in 1 click.
Creating and using personal filters
Learn how to automate routine operations with mentions such as routing, tagging and others.
How to set up Corporate Failure Detector
Learn about features of Corporate Failure Detectore and how to set it up.
How to set up interactive dashboards Brand Visor
Learn how to set up interactive dashboards to undertake PR, marketing and other business tasks.
Experts experience
How to measure influencer marketing success?
Vasily Drozdov
Demis GroupVasily Drozdov (Demis Group) shares tools which the agency uses to make collaboration with bloggers effective.
How to find bots in social media?
Evgeny Kuznetsov
Sidorin LabEvgeny Kuznetsov (Sidorin Lab) shares a step by step guide to recognizing bots in social media, finding and analyzing them.
How social media analytics helps improve cities?
Andrey Kuzmenkov
Digital GuruAndrey Kuzmenkov (Digital Guru) tells about tools in Brand Analytics which help to find data for improvement of urban environment.
How to segment the target audience?
Daniil Vysochinsky
Topface Media AgencyDaniil Vysochinsky (Topface Media Agency) shared experience of analyzing target audiences and tools for its segmentation.
How to find insights for territory branding?
Victoria Prilepskaya
Ex LibrisVictoria Prilepskaya (Ex Libris) tells how to identify trends and specifics of the region brand perception and find efficient tools for a communication strategy.
Social media analysis for accelerated growth and customer loyalty
Yaroslav Tprugin
CitymobilYaroslav Tprugin (Citymobil) tells about product development and scam detection with help of social media analysis.
Case of Severstal: social media analysis for B2B company
Aleksandra Terentyeva
SeverstalAleksandra Terentyeva (Severstal) shares their journey from reputation management to finding new ways of communication with customers and employees.
Social media analysis in Yota
Ivan Fyodorov
YotaIvan Fyodorov (Yota) tells about social media monitoring goals and trends in communications with clients.
Social Data for marketing research
Sergey Hudovekov
Paper Planes Consulting AgencySergey Hudovekov (Paper Planes Consulting Agency) tells how to use Social Data: for marketing research, strategy development and implementation.
Prompt social media analysis for a quick understanding of the situation
Pavel Lebedev
SberPavel Lebedev (Sber) shares how ad-hoc marketing research helps to get a grip on the situation.
How to increase the efficiency of advertising with reputation management?
Andrey Dyadyanin
PrognosisAndrey Dyadyanin (Prognosis) tells about the positive impact of reputation management on advertising efficiency.
How to take care of your HR brand?
Olga Sivkova
Heads`madeOlga Sivkova (Heads`made) shares how social media analysis helps to improve HR-brand.
How to compare your brand with competitors?
Ekaterina Belozerova
AMDGEkaterina Belozerova (AMDG) gives a step-by-step guide on competitors` analysis via social media analysis.
How to control your reputation?
Evgeny Kuznetsov
Sidorin LabEvgeny Kuznetsov (Sidorin Lab) shares a guide to setting up a social media listening system to keep brand reputation under control.
How to work with a crisis in social media?
Natalia Semenikhina
Pro-Vision CommunicationsNatalia Semenikhina (Pro-Vision Communications) shares an algorithm for how to work with social media analytics to resolve a critical situation.