About Brand Analytics
Brand Analytics is an innovative IT company and developer of the social media monitoring and analysis system, a leader in the Russian and CIS market. Our system helps to hear customers’ voices and make your products and services better.
Brand Analytics is based on the modern Big Data platform, state-of-the-art AI technologies and high-speed computer linguistics. These technologies make it possible to analyze about 3 bln messages per month in real-time.
More than 800 companies already use Brand Analytics to mitigate reputation risks, increase customer loyalty, create efficient communications, build HR-brand, and achieve other marketing goals.
Our customers include the leading Russian and international companies, such as:
- 7 of the TOP 10 banks (Sberbank, VTB, Alfa Bank, Pochta Bank, Promsvyazbank, and others),
- 6 of the TOP 7 research companies (GFK, Ipsos, Kantar TNS, WCIOM (Russian Public Opinion Research Center), FOM (Public Opinion Foundation)),
- industry leaders (X5 Retail Group, Magnit, Aeroflot Sheremetyevo Airport, Mail.ru Group, Uber, Gett, Yota, Novatech, the Russian state news agency RIA Novosti, TASS, and others),
- state administration bodies, ministries and agencies.
Reliable technological partner
Brand Analytics analytical system is included in the Unified Register of Russian Software.. This status makes it possible to use the system, without any limitation, at government bodies and agencies and state-owned companies. We use proprietary technological solutions and open-source software in system architecture. Brand Analytics is a participant of the Skolkovo Project.
Brand Analytics was repeatedly recognized as the best social-media analytics system
1st place in the AdIndex 2022 rating, according to users and experts
1st place in the Social Media Analytics category of the Best Marketing Automation award
1st place in awards of the Analytical Center for the RF Government
2nd place in European rating of Social Media Analysis systems, G2 2020
Brand Analytics is an analytical partner of the Russian Association for Electronic Communications (RAEC) and a member of the Russian Association of Communication Directors and Corporate Publishing
Surveys and Industry Impact
Brand Analytics acts as a meter of the active audience of social networking sites in Russia, issuing the regular research reports Social Networking Sites in Russia: Figures and Trends, as well as a series of research and ratings dealing with trends of present-day media consumption.
Brand Analytics builds an industry of social media analytics and organizes educational programs for students, junior specialists as well as accomplished professionals.