Products Pricing Training Company

About Brand Analytics

Brand Analytics is an innovative IT company and developer of the social media monitoring and analysis system, a leader in the Russian and CIS market.



already use Brand Analytics to mitigate reputation risks, increase customer loyalty, create efficient communications, build HR-brand, and achieve other marketing goals

3+ bln

messages per month

Are being analyzed in real-time by the modern Big Data platform, state-of-the-art AI technologies and high-speed computer linguistics

Our Mission

Brand Analytics gives people an opportunity to be heard and change the world for the better.

For companies – makes it possible to hear people, see an undistorted view of the world and understand trends to build a successful business.

Our clients

Leading Russian and international companies: banks, FMCG-brands, reatail chains, pharmaceutical companies and others, as well as state administration bodies and ministries.

sber logo nestle logo beeline logo
dialog logo mostrans logo vkusvill logo
alfa logo ipsos logo severstal logo

Reliable technological partner

Brand Analytics analytical system is included in the Unified Register of Russian Software. This status makes it possible to use the system, without any limitation, at government bodies and agencies and state-owned companies.

We use proprietary technological solutions and open-source software in system architecture.


Brand Analytics is a participant of the Skolkovo Project.

Brand Analytics Team

There are more than 100 professionals already working as a team and developing the product to help companies receive honest and prompt feedback from their customers.

We are open to new ideas and happy to welcome new team members.


Управляющий партнер Наталья Соколова
Natalia Sokolova
Операционный директор Павел Кириллов
Pavel Kirillov
CTO Григорий Островский
Grigorii Ostrovskii
Директор по стратегическим коммуникациям Василий Черный
Vasilii Chernyi
Head of Strategic Communications
руководитель отдела продаж Марина Попова
Marina Popova
Head of Client Department
Директор по маркетингу Валентина Зыкова
Valentina Zykova
Chief Marketing Officer


Brand Analytics was repeatedly recognized as the best social-media analytics system.

1st place

in the Adindex 2022 rating, according to users and experts

1st place

in the Social Media Analytics category of the Best Marketing Automation award

1st place

in awards of the Analytical Center for the RF Government

Social activity

Brand Analytics is an analytical partner of the Russian Association for Electronic Communications (RAEC)

A member of the Russian Association of Communication Directors and Corporate Publishing

Industry Impact and Surveys

Brand Analytics organizes annual industry events - Brand Analytics Conference and social media analytics case contest Crystlal Ball. We also create educational programs for students, junior specialists as well as accomplished professionals.

Brand Analytics acts as a meter of the active audience of social networking sites in Russia, issuing the regular research reports Social Networking Sites in Russia: Figures and Trends, as well as a series of research and ratings dealing with trends of present-day media consumption.

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