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Listen to your clients
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Best social media and media monitoring and analysis system
as rated by users and experts in the Adindex 2022 ranking

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Learn about your client needs with social media analysis

Customer experience research is not just about surveys, focus groups and interviews. Every day people share their opinions on social media: about companies, personalities, goods, services, as well as your brand and product.

Brand Analytics collects and organizes feedback from social media, analyses the media and helps to understand audience needs and attitudes towards the product, assess competitors and market trends.

Социальные сети

Bring marketing, PR, business development, customer service and the HR brand to the next level

Find out what people are saying about your product and competitors

Users write online about what they like or lack in a product or service and how competitors` products and services appeal to them.

Use this feedback and make the product better.

"Brand Analytics allows us to learn about client experience and helps us improve products and service quality according to their expectations."

VTB Alexander Katsuro,
Deputy Head of Client Experience Centre, VTB
Аспектная тональность

Protect your brand from threats

A negative review by a popular blogger, an unconfirmed rumour, fake news, a viral customer complaint can all cost a company its reputation and money.

Brand Analytics will notify you of an information threat as soon as it occurs. Reverse the negativity before it does any damage.

"Brand Analytics gives you all the tools you need for comprehensive reputation management and helps you not only to react as quickly as possible to a crisis "in the moment" but also to be proactive, conduct a reputation audit and create an image that inspires trust."

Sidorin Lab Dmitry Sidorin,
founder of Sidorin Lab
Оповещения

Create an effective communication strategy

Brand Analytics will help you identify your target groups, understand their needs and target the right messages to them.

Identify the best platforms and opinion leaders to host them.

Speak to your customers in their language and when they expect it.

"Brand Analytics helps us understand which bloggers are most efficient to work with and how well we know our audience when choosing specific promotion channels."

Sidorin Lab Ivan Chirkov
Head of the Netology brand team
Целевые группы

Create the best customer experience

Customers often post on social media about their issues with a product or service, having found no other way to contact the company. In 80% of cases, they do this on platforms unknown to the brand — so they get no help.

Help your customers — wherever they leave feedback.

"Brand Analytics` features allow us to process mentions as quickly as possible. Customers often comment on the speed of our responses: we get to where the user is expecting us and get things sorted out."

Aviasales Alina Pavelieva
Support Social Media Team Lead, Aviasales
Чат города

Find out what employees and candidates write about your company

Feedback from social media will help to improve internal communications and HR strategy as well as to find ideas for developing the HR brand.

Build a strong team and become a better employer in the eyes of potential candidates before they even come in for an interview.

"Social media analytics gives us opportunity to build communications with employees in the public arena with a data-driven approach. With Brand Analytics, we created a system to monitor the health of our HR brand on a regular basis and were able to buck the negative trend in the retail market."

Магнит Anastasia Polandova,
Head of HR Marketing, Magnit
Отзывы

Why choose Brand Analytics

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Full control of the information field

Collect data with utmost detail and quality from social and mass media.

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Machine learning and linguistics

Algorithms categorize messages, identify trends, search for mentions by text in images, determine sentiment — automating and enabling many other actions.

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Universal and comprehensive tool

Flexible filtering and transparent metrics help with tasks ranging from reputation monitoring to communication strategy creation and in-depth research.

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Data storage in the Russian Federation

The system is included in the Russian software registry and all data is stored on servers in Russia.

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Reliable partner

The system uses only in-house developed and open-source software. Brand Analytics has successfully passed an information security audit.

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Quick start and expert support

The interface allows tasks to be solved in a few clicks, and consultants provide regular training and assistance to customers.

Sources

Social media

3 billion messages per month
Vkontakte, Instagram, Odnoklassniki, Facebook, Rutube, YouTube, TikTok etc.
Blogs, forums, review websites
Channels and public chats in Telegram

Media

60 k+ messages
News agencies, online media, industry portals, aggregators, newspapers, magazines, TV and radio

Archive

220 bln messages
An archive of social media posts since 2012

Geography

12 countries

The Brand Analytics system is optimized for collecting and analyzing social media and mass media in Russia, Azerbaijan, Armenia, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Tajikistan, Turkmenistan, Uzbekistan, Ukraine.

Market leaders
choose Brand Analytics

Сбер
мегафон
Альфа-банк
ВТБ
Вконтакте
Северсталь
Билайн
Авиасейлс
Yota
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FMCG companies
choose Brand Analytics

Limoni
Hill`s
Faberlic
ABInBev
Mixit
Essity
Победа
Nestle
Конфитрейд
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Retail companies
choose Brand Analytics

Вкусивилл
Магнит
Decathlon
Детский Мир
Лэтуаль
Merlion
Vprok.ru
Hoff
Sunlight
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Government organizations
choose Brand Analytics

Диалог
Mостранс
РОЦИТ
Мой Район
Правительство Красноярского края
Московское Агенство Соцразвития
Префектура ВАО
Департамента труда
Министерство региональной и информационной политики Оренбургской области
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Pharmaceutical companies
choose Brand Analytics

OTC Pharm
Valenta
Zambon
Imbian
Гедеон Рихтер
Эвалар
Фармсинтез
Med Studio
Promed
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Agencies and research companies
choose Brand Analytics

Sidorin Lab
Cros`digital
Nectarin
PR News
ФОМ
 TopFace media
Михайлов и партнеры
Heads`made
Ipsos
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Try Brand Analytics in action!

Fill in the form to test the system.

How will it go?

  • our consultant will contact you to clarify your business objectives
  • will help to set up and tune the system to suit your goals and objectives
  • will conduct a system demo
  • will be in touch for 7 days to provide help during the test period

Get your free demo

Get your free demo