Products Pricing Training Company

Media monitoring

Modern mass-media monitoring:
realtime, AI-analysis,
smart notifications,
mobile app

Operates on Brand Analytics Available for tariffs starting with «Startup +»

Brand Analytics system includes a dedicated solution for mass-media monitoring and analysis. It is a modern realtime AI-based analytics system with transparent metrics, trends, story-grouping, auto-tagging by topics, end-to-end filtering and presentation reports. With the help of our user-friendly mobile app for iOS and Android you can receive timely notifications about important publications or events around your chosen brand.

Sources

Our base contains more than 45 000 «live» mass-media:

  • Information agencies and online media
  • TV and radio transcripts
  • Federal and regional press
  • Paid news agency feeds
  • Sites of companies and of government institutions

Original sources available in system for TV and press – videos and PDF-versions for publications.

Publication analysis

Collected mentions are automatically analyzed and enriched with metadata:

  • Messages are grouped into stories
  • Publication’s object sentiment is recognized
  • Automated tagging with criteria set by the user: by topics, persons, news events
  • Recognition of people and companies, automatic rating compilation

Mediapresence index

Mediapresence index is a metric that shows how well your brand is covered by the mass media in a chosen period of time – in a single number.

Index accounts for role of the object in a publication and how influential the source that does the mention. It is a transparent instrument for measuring the effectiveness of your PR and media relations.

Notifications

Flexible notifications for all kinds of events: for mentions in federal and/or regional media, specific publications, or mass-media group, for any changes in discussion’s direction or tone. It all is within a hand’s reach: in our smartphone app, your telegram, or email.

Reports and subscriptions

Automated reports in a presentation format can be generated by any set of information without any limitations by number of downloads or subscriptions. You can customize information included in a report according to your business tasks.

Mobile app

Mobile application provides a 24/7 access to real-time analytics. Instantly receive any company-important publications to make preventive management decisions. Customizable smart notifications for any changes in a company’s information field.

Try
Brand Analytics
at work!

Fill in the form, and our consultant analysts will help you set the system up, taking into account your specific business tasks.

Free-of-charge
demonstration access

Specify the brand, company to monitor during your demo access