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Actionable Analytics

Actionable Analytics: PR and Marketing Insights and Trends

A new type of marketing research by non-polling methods based on Brand Analytics

Actionable analytics is the study of categories and brands, drivers and barriers, consumers and influencers, responses and contexts. It transforms billions of public responses into actionable insights, while maintaining the consumer’s sincerity and offering benefits to businesses.

Types of Actionable Analytics

  • Ad Hoc research on Back Data
  • Regular tracking
  • Consulting

What are the benefits of Actionable Analytics?

Efficient marketing solutions across all depths. With any targeting parameters. Your actions are based on the understanding of the needs of many millions and every one in a million. Instantly! Incredibly!

By cutting off the unessential in a total flow, we enable insights to be captured.

Actionable Analytics saves your time and budget, freeing you from field work and limitations inherent to conventional methods.

The «Consumption and Image» practice

This practice is aimed at showing ways to improve consumer properties of goods, the quality of services and to empower brands.

  • Perception of goods through various stages of the user journey. Barriers and drivers
  • A brand in a competitive environment
  • Consumption contexts
  • Reach campaign efficiency
  • «Soft forecasts»
  • Action matrix

The «Audiences and Communities» practice

The objective of this practice is to provide a method for reinforcing relationships with brand audiences through their interests and drivers.

  • Identifying a target audience, experts and key opinion leaders. Interests and values
  • Their attitude towards a brand or category
  • Media coverage venues and patterns of audience behaviours on them
  • Developing options for reinforcing relationships with a stakeholder audience through their interests and drivers

What is unique about Actionable Analytics?

We are the only team integrated with the Brand Analytics system developers that conducts non-polling research of consumers’ opinions.

What distinguishes us from research agencies is a ‘mother-tongue’ level of system proficiency, a consulting approach and adaptability to clients’ business challenges.

Analytics services customer reviews

Arseny Soloviev
Head of Online Reputation Management, Gazprombank
The audience on social networks is often inspected by brands only as a set of metrics - reach, engagement targeted traffic. A huge layer of information shared by users daily remains outside the visibility zone. Together with the Brand Analytics team, we decided to review quality data authored by social media users to better understanding the audience and strengthen our own communication strategy. Together with the analytic team, we developed a research design and selected the required hypothesis testing tools. As a result, we got a complete and more detailed portrait of our audience on digital platforms. Separately, we should highlight the practiced potential of such researches. They could help take a new look at the company operations, and introduce new practices, tools, and hypotheses. Many thanks to the team for their involvement, productivity, and professionalism.
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Kuznetsov Dmitry
Head of dept. Marketing research Marketing dept. Sportmaster Russia
Social media have long since became one of our primary channels of company’s interaction with its clients and potential customers. Before, we rarely used them for our research and discovering new audience insights. We used social media analytics as a tool for measuring the effectiveness of our audience interaction in social media. But, as they say, until you try it yourself, you’ll never learn how powerful social media analytics can be. We thought that we know everything about our audience and will not see anything really new. But it turned out to be wrong. With the help of Brand Analytics’s client analytics team, we got new user insights. They told us how our familiar audience changes with time and helped to determine how to use the acquired data for undertaking effective marketing solutions. This was a convincing story for us – nothing is permanent, so always be in touch with your clients and be aware of their ever-changing preferences. A big Thank You to the Brand Analytics’ client analytics team for the new experience which we will sure use from now on.
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Ekaterina Yakunina
Consumer Insights Manager Multon
With Brand Analytics, we have mastered a new tool for receiving knowledge and insights about consumers. Impressive depth, adaptability and efficiency of insights. Literally in 1-2 days, without speaking with the customers ourselves, we get all the important information on the topics that we have interest in, unbiased information from the customers themselves. A smaller amount of time around an event can be analysed just as well as longtime trends. The team processes material professionally and efficiently and is always ready to lend you its timely aid.
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Elisey Malyshev
Brand Communication Lead «Qiwi» — payment service provider
Usually, social media analysis is primarily seen as a way of working with negative reviews. But it can give so much more information and tools for monitoring. Admittedly, we were the same and viewed social media monitoring only as a way to deal with negative sentiment, until we started working with Brand Analytics. And when colleagues opened our eyes on new aspects and tricks of such monitoring, we ourselves discovered a few useful cases, which didn’t come to our attention before. If you want to see social media analytics from a yet-unknown side – you now know what can be done.
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Efficient and flexible source of new knowledge about the brand and its audience

The audience on social networks is often inspected by brands only as a set of metrics - reach, engagement targeted traffic. A huge layer of information shared by users daily remains outside the visibility zone. Together with the Brand Analytics team, we decided to review quality data authored by social media users to better understanding the audience and strengthen our own communication strategy. Together with the analytic team, we developed a research design and selected the required hypothesis testing tools. As a result, we got a complete and more detailed portrait of our audience on digital platforms.

Separately, we should highlight the practiced potential of such researches. They could help take a new look at the company operations, and introduce new practices, tools, and hypotheses.

Many thanks to the team for their involvement, productivity, and professionalism.

Make Actionable Analytics a part of your market and consumer knowledge system!

Contact us by filling out the feedback form to discuss cooperation. Please, describe what the task is, who will use the research results and how, and leave your contact details.